HT Chronicles

Ben Keating sells Dodge trucks for a living. He also races at Le Mans. The story of the Texas car dealer who refused to be outpaced — and his 2026 WEC Corvette collab with Heel Tread.

Toyota’s legendary 90s GT-One livery returns to Le Mans for 2026. Celebrate the myth and step into the passion with the official TR010 Tribute Socks.

From 1923 to 2026, Le Mans has asked one question above all others: not who is fastest, but who can sustain. The history of the world's greatest race — and our new collection.

Explore the Heel Tread Kids Collection Here

It took thirty years for the "unofficial" photos to surface, revealing the name "Lucybelle" hidden. Why did Pappy lie? Because some things are harder to face than a Zero in a dogfight.

While the F-16 is a multi-role fighter that can dogfight at Mach 2, both planes are legendary for Close Air Support (CAS). When troops on the ground are in trouble, these are the two airframes they want to see overhead. The A-10 uses "low and slow" brute force, while the F-16 uses precision "sniping" from altitude.

We look past the dirt and the drivers to analyze the raw mechanical engineering of the Yaris, Puma, and i20 N—and how they forged our latest collection.

From the hairpins of Monte Carlo to the gravel of San Remo, Lancia defined rallying. Now, Heel Tread and Sparco are bringing those legends to your feet.

Discover the history behind our latest collaboration with the KLuHV and how we turned a WWII bomber into a wearable tribute.