This website is operated by Heel Tread. Throughout the site, the terms “we”, “us” and “our” refer to Heel Tread. Heel Tread offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.

Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.


By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).
You must not transmit any worms or viruses or any code of a destructive nature.
A breach or violation of any of the Terms will result in an immediate termination of your Services.


We reserve the right to refuse service to anyone for any reason at any time.
You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.


We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.
This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.


Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.
We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.


Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.
We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.


We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.

You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

For more detail, please review our Returns Policy.


We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).
We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.


Certain content, products and services available via our Service may include materials from third-parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.


If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.


Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.


Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.


In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.


We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.
We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.
You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.
You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
In no case shall Heel Tread, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.


You agree to indemnify, defend and hold harmless Heel Tread and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.


In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.


The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.
These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).


The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.


These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of Avenida Sacadura Cabral 27 Lisbon Lisboa PT 1000-272.


You can review the most current version of the Terms of Service at any time at this page.
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.


Questions about the Terms of Service should be sent to us at




Resolução Alternativa de Litígios de Consumo

A Lei nº 144/2015 de 08 de setembro, veio transpor a Diretiva 2013/EU, do Parlamento Europeu e do Conselho, de 21 de maio de 2013, sobre a resolução alternativa de litígios de consumo.

O referido diploma estabelece o enquadramento jurídico dos mecanismos de Resolução Alternativa de Litígios de Consumo, criando em Portugal a Rede de Arbitragem de Consumo.

  1. O que são litígios de consumo?

São litígios iniciados por um consumidor contra um fornecedor de bens ou prestador de serviços, que respeitem a obrigações contratuais resultantes de contratos de compra e venda ou de prestação de serviços, celebrados entre fornecedor de bens ou prestador de serviços estabelecidos e consumidores residentes em Portugal e na União Europeia (artigo 2º nº 1 da Lei nº 144/2015.

  1. O que é a RAL?

A RAL são mecanismos à disposição dos consumidores e das empresas para tentar resolver os litígios de consumo fora dos tribunais, de uma forma mais célere e pouco dispendiosa. A RAL abrange a mediação, a conciliação e a arbitragem. O processo de RAL inicia-se com uma tentativa de acordo por via da mediação ou da conciliação. No entanto, caso esse acordo não seja alcançado, os intervenientes podem ainda recorrer ao Tribunal Arbitral, através de um processo simples e rápido.

  1. O que são entidades RAL?

São entidades independentes, com pessoal especializado, que de modo imparcial, ajudam o consumidor e a empresa a chegar a uma solução amigável. Estas entidades estão autorizadas a efetuar a mediação, conciliação e arbitragem de litígios de consumo. As referidas entidades têm de estar inscritas na lista prevista no artigo 17º da Lei nº 144/2015.

  1. Quem é responsável pela gestão da lista de entidades RAL?

A Direcção-Geral do Consumidor é a autoridade nacional competente para organizar a inscrição e divulgação da lista de entidades RAL ( ver ANEXO I).

  1. Quantas entidades RAL existem em Portugal?

Em Portugal, existem dez Centros de Arbitragem de Conflitos de Consumo. Sendo que, sete são de competência genérica e de âmbito regional, encontrando-se localizados em, Lisboa, Porto, Coimbra, Guimarães, Braga/Viana do Castelo, Algarve e Madeira. Existe também o centro de âmbito territorial nacional (supletivo), o CNIACC - Centro Nacional de Informação e Arbitragem de Conflitos de Consumo. Existem ainda dois centros de competência específica especializados no setor automóvel e no setor dos seguros.

  1. Como é que uma empresa sabe qual é a entidade RAL que deve indicar aos seus consumidores?

O local da celebração do contrato de compra e venda de um bem ou da prestação de serviços, que em regra coincide com o local do estabelecimento, determina o centro de arbitragem competente.


  • Uma empresa que tem apenas um ou mais estabelecimentos comerciais num determinado concelho, deverá indicar apenas a entidade RAL que tem competência para dirimir conflitos nesse concelho.
  • Uma empresa que exerça a sua atividade em todo o território nacional, deverá indicar todas a entidades competentes.
  • Uma oficina reparadora de veículos, uma empresa seguradora ou uma agência de viagens, devem indicar as entidades especializadas para esses sectores.
  1. Quem está obrigado a informar os consumidores sobre as entidades RAL?

Todos os fornecedores de bens e prestadores de serviços, incluindo aqueles que só vendem produtos ou prestam serviços através da Internet, estão obrigados a informar os consumidores sobre as entidades RAL disponíveis ou às que aderiram voluntariamente ou a que se encontram vinculados por força da lei. Só estão excluídos os prestadores de Serviços de Interesse Geral sem contrapartida económica tais como, os serviços sociais prestados pelo estado ou em seu nome, os serviços de saúde e os serviços públicos de ensino complementar ou Superior.

As obrigações que decorrem da Lei nº 144/2015 aplicam-se, com as devidas adaptações, a todos os setores económicos não excluídos pela referida lei, incluindo aqueles em que exista já legislação específica que preveja idêntica obrigação.

  1. Existe alguma imposição de adesão a uma entidade RAL?

A presente lei não impõe a adesão a qualquer entidade RAL, estabelecendo apenas um dever de informação sobre as entidades existentes. Mas, existe é o caso da arbitragem necessária para os serviços públicos essenciais, como por exemplo para a eletricidade, gás, água e resíduos, comunicações eletrónicas e serviços postais.

  1. Como é que as empresas devem prestar essas informações?

Estas informações devem ser prestadas de forma clara, compreensível e adequada ao tipo de bem e serviço que é vendido ou prestado (artigo 18º nº 2 da Lei nº 144/2015). Assim:

  • No sítio eletrónico dos fornecedores de bens ou prestadores de serviços, caso exista.
  • Nos contratos de compra e venda ou de prestação de serviços entre o fornecedor de bens ou prestador de serviços e o consumidor, quando estes assumam forma escrita ou constituam contratos de adesão.
  • Não existindo forma escrita, a informação deve ser prestada num outro suporte duradouro, nomeadamente num letreiro afixado na parede ou aposto no balcão de venda ou na fatura entregue ao consumidor.
  1. A lei prevê algum modelo padronizado de informação a prestar aos consumidores?

Não. No entanto, segue em anexo uma proposta de formulação de um letreiro (Anexo II).

  1. Quem é responsável pela fiscalização do cumprimento da obrigação de informação a prestar aos consumidores?

Cabe à Autoridade de Segurança Alimentar e Económica e aos reguladores sectoriaisnos respetivos domínios, a fiscalização do cumprimento destes deveres, a instrução dos respetivos processos de contraordenação e a decisão desses processos, incluindo a aplicação das coimas e sanções acessórias se necessário.

  1. Qual a consequência do não cumprimento do dever de informação a prestar aos consumidores?

O incumprimento do dever de informação dos fornecedores de bens ou prestadores de serviços constitui contraordenação, punível com:

  • Coima entre € 500 e € 5000, quando cometidas por uma pessoa singular.
  • Coima entre € 5000 e € 25 000, quando cometidas por uma pessoa coletiva.
  1. Quando se aplica este novo regime?

A Lei nº 144/2015 de 8 de setembro, entrou em vigor a 23 de Setembro de 2015, sendo que os fornecedores de bens ou prestadores de serviços dispunham de 6 meses, contados a partir dessa data, para se adaptarem a este novo regime. Desta forma, desde 23 de Março de 2016 as empresas devem ter esta informação disponível para os seus consumidores.

ATENÇÃO: A informação dos consumidores sobre as entidades RAL disponíveis não dispensa os fornecedores de bens e prestadores de serviços de facultarem aos consumidores o Livro de Reclamações, obrigatório nos termos do Decreto-Lei nº 156/2005, de 15 de setembro.

Lista de Entidades Anexo 1